About Me

I see things differently. I see angles others often miss and know how to pursue them practically. I don't chase ideas because they sound exciting. I look for the opportunity where the risk is worth it, the path is realistic and the upside is real. Then I build around it.

That's how I've operated for 20 years across Amazon and ecommerce. I noticed jewelry inventory sitting idle at a company I worked for and suggested building an ecommerce division around it. Nobody asked me to. Two years later it was generating $2M on Amazon at 30%+ margins without paid advertising.

At another company I walked into a $10M business, saw an entire product category they weren't selling and helped take it to $45M in a few years.

The pattern is always the same. I look at what a business has, find what's being left on the table and build around it practically.

The way I think about Amazon is simple. Keywords bring customers to a listing. Images convert them. The businesses that scale sustainably usually get this right first. The ones that struggle usually have a foundation problem that more ad spend won't fix.

I've spent 20 years inside Amazon Seller Central managing FBA operations, building catalogs, optimizing listings and planning inventory for brands of every size.

I do my best work inside companies and with founders who want someone they can trust to own the operation and make things happen. If that sounds like what your business needs, I'd be glad to connect.